Marketing dudes unleashed

I just arrived at JFK and couldn’t help but think bad of our Media division marketing dudes who apparently unleashed themselves for the xbox 360 there: the entire tunnel between terminal 8 gates 1-12 and 13-above is completely redecorated for the xbox-360, includes 5 aligned giant plasma flat displays on each side with a dedicated show running through the 5 screen. Walls are all painted and giant banners with cryptic marketing mumbo-jumbo are hung above the 4 escalators. This must have cost a pretty penny. But will gamers care at all? Who is going to buy the product – which you must be very clever to understand what it is if you have only the show as information – from seen this? Go figure…
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