That’s it. Our marketing folks… Ooops sorry, our VPs have made their song and dance of Windows 7 to the press at PDC. Initial response seems very enthusiastic, and that’s somewhat expected. The quality of the internal builds even before beta were so much better than they used to be in Vista. Strict enforcement of quality, segmentation of feature development and battle against any feature-creep proved successful. Although only pre-beta build is handed off to attendee, or loaned for testing at the event itself, our VPs demonstrated very recent beta builds which look more ‘finished’ that the pre-beta build.
There are plenty of press articles online if you look on Live Search or Google. (I need to find a good one and post the URL here)