Could Bing get in the black soon?

There is clearly progress, and if the current trend continues, Bing could get in the black soon. Quite an achievement. It is also interesting to read that they are doing it through increased Ad revenue with a better (click-through) rate. Relevance is key to monetize a free service like search through ads – this is almost all of Facebook’s value prop after all – and Bings gets it.

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